Jan 24, · When marketing to young adults, remember that these individuals live in a world of instant gratification. They generally do not want to jump through hoops to make a purchase or even to reach out to you for more information unless necessary. Dec 16, · The Young Adult (YA) fiction genre is a category aimed at teens, but many of the books have an adult following, as well. For authors wishing to publish a book in the YA arena, here are some facts and figures about the marketplace for these books.
Our secret sauce is the intentional make up of our team - bright, young, Millennial marketers who have a fresh outlook and solve business problems in new ways. While this team is the driver of most of the ideation, they are guided by experienced marketing professionals. When devising marketing strategies geared toward adults, you’ll find varying sub-demographics you must consider. For example, young adults, ranging in age from 18 to 34, present vastly different.